Why product launching is important ?

A product launch refers to a business’s planned and coordinated effort to debut a new product to the market and make that product generally available for purchase. A product launch serves many purposes for an organization— giving customers the chance to buy the new product is only one of them. It also helps an organization build anticipation for the product, gather valuable feedback from early users, and create momentum and industry recognition for the company.

Product Launch

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Make sure the team has successfully executed on the strategic vision outlined in the product roadmap

Test and QA the new product

Draft and distribute sales and marketing collateral

Train the sales team on the new product

Train the customer support department on the new product.

Complete the product’s support and/or technical documentation.

Let your entire organization know about the approaching product launch.

Develop and review the customer journey to buy the product, make sure the process is as smooth as possible

Devise a plan for tracking user behavior and/or gathering feedback from early users

Decide on the metrics you and your team will use to judge the success or failure —for example, revenue or new users within a certain timeframe.

Conduct a product launch pre-mortem— where your product team thinks through possible problems or missteps that could hurt your product launch and prepares plans of action for each potential problem in advance.